Branding is one of the most important aspects of any business, large or small, retail or B2B. Branding makes you look trustworthy. All of the most successful businesses use branding as a part of their DNA. A brand is a promise of quality given to your clients. It tells them what to expect from every item marked by the same logo. As a result, you get an extra source of credibility, which enhances the company’s value in the eyes of investors and prospective partners.
Branding is a way of storytelling. It’s not just about how you feel about your business- it’s how your customer feels about it, and we are the crafters of your story-making stories that insert into your user's brand experience and turn into a part of their everyday existences. We make brands look great at each opportunity and every point of interaction. That’s the loud and clear brief that every designer on our team lives by. From establishing brand voice and identity to full-fledged advertising campaigns, web, mobile, social, video, events, and even print.
A distinctive logo is to portray the values and goals of a company and do a great value to promote your business to the public. It should reflect professionalism and growth no matter how small your company is. When people think of a company, often times they remember the logo before they remember anything else about that business. Digital Funnel offers a range of services in the area of logo design that will give your company the feel and the design that is perfect for your company philosophy, product, and services.
Our process of logo design starts with understanding your business and discussing your ideas on design.
Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.
This is the most important stage of the logo design process as most designers want to jump in and start designing a logo which is completely wrong as they are basically going in blind with no plan of action. We at Digital Funnel research your brand and everything around it and get a feel for how it operates and does business, and our process involves mood boards and mind mapping.
Once we have gathered all the information required, we then move on to the creative and put pencil to paper. Sketching makes it easier for us to layout and processes our ideas. We complete few sketches getting all of our ideas on paper before we select a few to present the final sketch for you. Once we are happy with that we have come up with a great concept, only then we do transfer the design to the computer.
Once we have hit something on paper it’s time to jump into adobe illustrator to create scalable vector work. We work on a large portrait for digitally designing the Logo concepts in Black and white. We find it’s a good practice to create logos in black and white first, this helps us to focus purely on creating a strong visual design.
At this stage, we conduct a color study to show to you the color plots we think will represent your company well.
Once we’ve finalized the logo, Digital funnel will provide you with all of the necessary formats of your logo so that you can use it any circumstance.